Mercedes-Benz Places: Dubai's new luxury city, inspired by cars
Mercedes-Benz and Binghatti are building a massive, Dh30 billion ( US$8.17 billion, using current exchange rates; USD figure not provided in source articles) "branded city" in Dubai's Meydan area.
Called Mercedes-Benz Places | Binghatti City, it'll have 13,000 homes across 12 skyscrapers—each named after iconic Mercedes concepts.
No completion timeline has been announced.
Why does this matter?
This isn't just another set of towers—it's the first time Mercedes's "Sensual Purity" car design is shaping an entire urban district.
Expect black-silver interiors, high-tech features, and amenities like parks with art pavilions, sports clubs, wellness zones, and retail boulevards.
If you're into futuristic living (or just love cool cars), this project is basically what happens when a luxury brand tries to reinvent city life from scratch.