Meta's Chief Revenue Officer John Hegeman steps down after 17 years

Business Nov 18, 2025

John Hegeman, who helped shape Meta's ad business over his 17-year tenure at the company, is leaving.
His exit comes as Meta doubles down on artificial intelligence and faces growing investor pressure.

Why does this matter?

Hegeman played a big part in making ads work across Facebook and Instagram, leading teams behind Feed, Stories, and content safety.
His departure marks a major leadership shift for the company.

Who's taking over?

Andrew Bocking, a long-time Meta exec with deep experience in AI-driven ads, will step into Hegeman's shoes.
He'll now be responsible for all things advertising and business messaging—basically the core of how Meta makes money.