Nearly half of Indian companies are going big on generative AI

Business Nov 16, 2025

A fresh report from EY and CII reveals that 47% of Indian businesses are already using Generative AI (GenAI) in multiple ways, while another 23% are still testing the waters.
This marks a real shift from just experimenting to actually weaving AI into daily business.
Most leaders—about 76%—believe GenAI is set to make a serious impact on how their companies run.

Where's the GenAI action happening?

Over the next year, most firms plan to put their GenAI investments into operations (63%), customer service (54%), and marketing (33%).
But despite all the buzz, more than 95% of companies still keep AI spending under 20% of their IT budgets.
The big challenge? There just aren't enough skilled AI pros around, making it tough for businesses to scale up their ideas.