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Home / News / Business News / Quickr and Snapdeal launch vernacular language support
  • Business

    Quickr and Snapdeal launch vernacular language support

    Prachi
    Written by
    Prachi
    Mail
    Last updated on Jan 24, 2016, 02:26 pm
    Quickr and Snapdeal launch vernacular language support
    Credits:
  • With small towns poised to become the biggest e-commerce markets, e-classifieds firm Quickr launched 7 regional language interfaces for users to choose from.

    Online marketplace Snapdeal is also slated to launch vernacular language support for 11 regional languages.

    With tier-I and tier-II cities emerging as the drivers of e-commerce, online firms are looking to overcome English barriers to penetrate into these markets.

  • In this article
    E-commerce on an upswing in tier-II, tier-III markets The demand for local languages India's vernacular e-commerce customer base Internet's penetration in rural India to boost e-commerce Snapdeal's inspiration to go local Quickr and Snapdeal launch vernacular language support
  • Background

    E-commerce on an upswing in tier-II, tier-III markets

     E-commerce on an upswing in tier-II, tier-III markets
    Credits:
  • A 2014 KMPG study reported that online buying in rural areas, tier-II and tier-III cities was contributing to more than 50% of e-commerce transactions.

    Small towns and villages, fuelled by exposure to global brands and rising aspirations, are set to overtake metros as the biggest markets for e-commerce firms.

    The increased internet penetration outside metros has played a big factor in boosting the trend.

  • 2012

    The demand for local languages

    The demand for local languages
    Credits:
  • With 26% of potential customers from small towns and villages lacking English skills, applications supporting vernacular languages would help firms connect to them.

    The internet penetration in towns and villages has been spearheaded by mobile networks offering regional language services, compelling mobile e-commerce platforms to make the shift as well.

    Regional languages can also help improve marketing of new products/applications in these regions.

  • Information

    India's vernacular e-commerce customer base

  • There are 950 million mobile users in India, of which only 250 million speak English. The rest are literate in local languages but not comfortable with English.

  • Oct 2015

    Internet's penetration in rural India to boost e-commerce

     Internet's penetration in rural India to boost e-commerce
    Credits:
  • A report by Internet and Mobile Association of India ( IAMAI) and IMRB International announced that active internet users from rural India grew by 77%, reaching 85 million individuals.

    About 60% of rural internet users were reported to use mobiles for internet access.

    IAMAI's president, Subho Ray stated that with mobile apps and cash-on-delivery model, e-commerce companies were well positioned to tap rural markets

  • Personal

    Snapdeal's inspiration to go local

  • Snapdeal said that it got the idea to adopt local languages after realizing that more half its customers were choosing to speak in Hindi to its customer care representatives.

  • 24 Jan 2016

    Quickr and Snapdeal launch vernacular language support

    Quickr and Snapdeal launch vernacular language support
    Credits:
  • With small towns poised to become the biggest e-commerce markets, e-classifieds firm Quickr launched 7 regional language interfaces for users to choose from.

    Online marketplace Snapdeal is also slated to launch vernacular language support for 11 regional languages.

    With tier-I and tier-II cities emerging as the drivers of e-commerce, online firms are looking to overcome English barriers to penetrate into these markets.

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