Prada's ₹69,000 safety pin brooch shocks netizens
What's the story
Italian luxury fashion house Prada has left social media users in shock with its latest offering: a safety pin brooch priced at $775 (approximately ₹68,700). The item, officially called the Crochet Safety Pin Brooch, features an ordinary metal safety pin adorned with colorful knitted-thread details and a Prada charm. This has led to widespread reactions online as many find it hard to believe that such an everyday object can be sold at such a high price.
Online outrage
Users couldn't believe the price of the brooch
The exorbitant price of the safety pin brooch has sparked a flurry of reactions on social media platforms like Reddit, Instagram, and X. One user expressed disbelief at the high price, saying, "SEVEN. HUNDRED. SEVENTY. FIVE. DOLLARS. For a safety pin wrapped in what looks like the crafty yarn from summer camp in 1999."
Product details
Critics have likened the brooch to DIY projects
The Crochet Safety Pin Brooch is available in three colors: light blue, pink, and orange. The product is marketed as a fashionable accessory and critics have likened it to DIY projects. One user noted they could easily make the item themselves for much less money, saying, "I can buy a pack of 100 safety pins for $10."
Branding controversy
Backlash against safety pin brooch highlights frustration with luxury brands
The backlash against the safety pin brooch highlights a growing frustration with the luxury fashion industry. Users have criticized Prada for testing consumer limits with its high prices and lack of originality. Black Swan Sazy, a fashion influencer, posted an Instagram Reel mocking Prada's latest item. "I will once again ask rich people what it is that you are doing with your money. Because if you can't think of anything, I assure you the rest of us can."
Historical context
Prada has a long history of selling high-priced products
Prada has a long history of selling high-priced products. Some users have shared their first impressions of the brand, with one user saying, "Prada is a brand I love-hate... Here we are in the year of our Lord 2025 and they are selling nylon bags for $2500+!" As discussions about the safety pin brooch continue, it serves as a reminder of the complexities involved in luxury branding today.