Reliance acquires D2C beauty brand Pahadi Local
What's the story
Reliance Retail has acquired popular Indian beauty and wellness brand, Pahadi Local. The move is part of Reliance's strategy to expand its presence in India's growing beauty and wellness market. Founded with the mission of infusing Himalayan ingredients into daily personal care products, Pahadi Local has become a favorite among consumers seeking clean formulations and sustainably sourced skincare products.
Brand ethos
Brand's commitment to sustainability and local communities
Pahadi Local combines traditional Himalayan wellness practices with modern formulation science. The brand also partners with women-led self-help groups in Ladakh and Himachal Pradesh, bolstering local livelihoods while contributing to healthcare, education, and environmental sustainability. Its key ingredient, Gutti Ka Tel (Apricot Kernel Oil), has been recognized by Prime Minister Narendra Modi for promoting indigenous sourcing.
Future strategy
Isha Ambani on nurturing Pahadi Local
Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said the company intends to nurture and scale Pahadi Local through its omni-channel network while maintaining its identity and commitment to responsible sourcing. The founding team of Pahadi Local will continue to steer the brand's creative vision, product development, and philosophy post-acquisition.
Investment approach
Plans for expansion and investment in Indian brands
Reliance Retail plans to expand Pahadi Local's reach through physical retail formats, digital channels, and product innovation. This is part of a larger strategy to invest in high-potential Indian brands across beauty, wellness, and lifestyle categories. The acquisition further strengthens Reliance's position in the beauty and wellness segment of India's retail market.