Reliance Retail just acquired wellness brand Pahadi Local
Business
Reliance Retail just bought Pahadi Local, a brand known for its Himalayan-inspired clean beauty products featuring the key ingredient Gutti Ka Tel (Apricot Kernel Oil), which even got a shoutout from PM Modi.
The deal, wrapped up recently, is all about adding fresh, homegrown vibes to Reliance's growing wellness lineup.
What's next for the brand
Pahadi Local stands out for working with women-led self-help groups in Ladakh and Himachal Pradesh and supporting local initiatives in healthcare and education.
Isha Ambani says Reliance will help the brand grow across stores and online, while the original founders keep shaping its unique direction.
For anyone into ethical beauty or curious about what's next in Indian wellness brands, this is one to watch.