FutureMe, a South African luxury skincare brand, launches in India
What's the story
FutureMe, an ultra-luxury skincare brand from South Africa, has officially launched its products in India. The company was established last year after five years of extensive research and development. To serve high-net-worth individuals in the country, FutureMe has opened an experience center called The House of FutureMe at Breach Candy in Mumbai.
Exclusive launch
The House of FutureMe: A unique experience center
The House of FutureMe is a one-of-a-kind, invite-only space that embodies the brand and its values. "More than a flagship, it serves as a venue for intimate gatherings, collaborations, and conversations that celebrate individuality and the art of self-evolution," said Supriya Mody, Founder and CEO of FutureMe. The products at this exclusive center are priced between ₹20,000 to ₹65,000 for larger packs while smaller 15g packs cost between ₹6,000 to ₹18,000.
Growth strategy
Expansion plans and product offerings
FutureMe, which also sells its products online, intends to expand into other markets in India and globally. The company has launched its first collection, Arayani, as an entry into the Indian luxury skincare market. "Arayani is an ultra-performing, luxuriously indulgent skincare line rooted in restoration, balance, and quiet luxury," said FutureMe. The brand's early user feedback indicates firmer, brighter skin with improved resilience.
Innovative approach
FutureMe's formulation and technology
One of FutureMe's key differentiators is its proprietary FutureBlend complex, developed with cosmetic chemist Dr. Renuka Thergaonkar. The complex combines botanical extracts, vitamins, actives and FutureMe's BeautyFrequency ,a Sound Therapy technology that enhances absorption at a cellular level. "FutureMe is a brand that rejects the industry's obsession with 'fixing flaws' and instead champions potential, possibility, and conscious luxury," Mody said.