Swiggy and magicpin see festive surge as food orders skyrocket
What's the story
As India celebrates the festive season, food delivery platforms Swiggy and magicpin have reported a massive increase in orders. The trend highlights the growing importance of culinary cravings in the country's celebrations. Anshoo Sharma, CEO & Co-founder of magicpin, said they expect to double last year's numbers on food delivery as Diwali approaches.
Regional trends
Mumbai, Bengaluru, Kolkata top cities for indulgence
Sidharth Bhakoo, Chief Business Officer of Swiggy's Food Marketplace, revealed that Mumbai, Bengaluru, and Kolkata were the top cities for indulgence. He also noted that new hubs like Surat, Thiruvananthapuram, and Vadodara joined in with equal enthusiasm. Choco lava cakes topped dessert orders across metros, while Kolkata's long-standing love for biryani remained intact during this festive season.
Order trends
magicpin notes spike in bulk, party food delivery orders
Magicpin's Anshoo Sharma also noted a 40% increase in vegetarian and thali orders around Navratri. After Dussehra, there was a strong comeback of both vegetarian and non-vegetarian cuisines as consumers returned to their regular dining preferences. The platform also witnessed a 2.5x spike in bulk and party food delivery orders after Navratri celebrations ended.