5 lakh Mi TVs sold in India within 6-months: Xiaomi
What's the story
Xiaomi has sold over 5 lakh Mi TVs in India within 6 months, the company has announced today. The Mi TV series includes Mi TV 4A 32-inch and 42-inch models and Mi TV 4 55-inch. Notably, the combined sale of all three TVs via Flipkart, Mi.com, and Mi Home stores "marks an industry first" milestone for Xiaomi India. Here's more on this development.
Secret sauce
Decoding Xiaomi's success mantra
Firstly, in terms of hardware and software, Xiaomi managed to pack in all the latest technology to offer a smart TV experience via its Android-based PatchWall UI. Secondly, it is an established fact that content is key for TV. Xiaomi leveraged its partnership with Hotstar, SonyLIV and others to offer free content. And lastly, with aggressive pricing, Xiaomi outperformed the competition.
Information
Flipkart's platform was also instrumental in driving sales
Xiaomi's partnership with Flipkart has also been crucial in bolstering sales of Mi TVs. With timely flash sales, quick deliveries, additional discounts and brilliant after-sales services, Flipkart managed to penetrate into less-served markets, thereby establishing Xiaomi as a dependable TV brand.
World's thinnest TV
All about the 55-inch Mi TV 4
Measuring at 4.99 millimeters, Mi TV 4 features a 55-inch 4K HDR display with 60Hz refresh rate and 178-degree viewing angle. The TV is powered by an Amlogic Cortex-A53 quad-core CPU, clocked at 1.8GHz along with a Mali T-830 image processor, 2GB RAM and 8GB storage. For immersive sound, the TV comes with Dolby+DTS Cinema, two 8W speakers and Xiaomi's AI-powered PatchWall UI.
Specs
Mi TV 4A 43-inch model: At a glance
The 43-inch model features a full-HD display with a 178-degree viewing angle, 60Hz refresh rate, and 20W speaker output with DTS audio. It is powered by a quad-core AmlogicT962 64-bit processor, paired with 1GB RAM, 8GB storage and runs in-house Patchwall UI. Its connectivity options include three HDMI and USB ports, one Ethernet port, one AV component port, S/PDIF port and 3.5mm headphone jack.
Details
Here's what the 32-inch Mi TV 4A offers
The 32-inch model features an HD display with a 178-degree viewing angle, 60Hz refresh rate and 20W speaker output with DTS audio. It is powered by a quad-core Cortex-A53 processor, paired with 1GB RAM, 4GB storage and runs Patchwall UI. In terms of connectivity, the TV gets three HDMI ports, two USB ports, one Ethernet port, one AV component, and a 3.5mm headphone jack.