Should you buy gold jewelry online this Diwali?
What's the story
The festive season is in full swing, with people flocking to jewelry stores for gold purchases on auspicious occasions like Diwali. Despite high prices, India has clocked record gold sales this year. The trend is likely to continue as consumers are drawn by discounts offered by jewelers for these festivals. Some companies are even offering up to 100% off on making charges while brands like Tanishq offer gold coins with certain purchases.
Shopping challenges
Long queues at jewelry stores
The festive season has led to long queues at jewelry stores, with customers waiting for hours to complete their purchases. However, this inconvenience can be avoided by opting for online gold jewelry shopping. Leading brands such as Tanishq, Senco Gold and Diamonds, Kalyan Jewellers, PC Chandra Jewellers, Malabar Gold and Diamonds and Joyalukkas have their gold jewelry available online. E-commerce platforms like Amazon also sell branded gold jewelry on their website/app.
Purchase safety
Buying gold jewelry online
While buying gold jewelry online is convenient, it is important to note that not all websites are trustworthy. It is recommended to buy from official websites of jewelers or verified sellers on e-commerce platforms like Amazon. These sites are generally safe and ensure timely delivery of your gold jewelry. Before making a purchase, check the reviews and ratings given by verified buyers for added assurance.
Shopping tips
Things to remember when buying online
When buying gold jewelry online, always choose a reputable website such as the official portal of a registered jeweler. Look for BIS hallmark certification on your purchase as per government standards. Before making a purchase, read the jeweler's return and exchange policy carefully, and understand the final price of your gold jewelry which includes current market price, making charges, GST and other taxes.