Tier-2, tier-3 towns drive 24% order growth this Diwali
India's online shopping scene just had a huge moment this Diwali, with orders jumping 24% compared to last year.
The real surprise? Most of this growth came from smaller cities—tier-2 and tier-3 places made up nearly three-fourths of all festive orders.
Quick commerce platforms also took off, seeing a massive 120% spike in demand.
Cash on delivery still going strong
It's a sign that e-commerce isn't just for big cities anymore—everyone's joining the party.
Top picks were FMCG snacks (think fusion sweets and millet treats), home decor, and wellness products.
Digital payments are up, but cash on delivery is still going strong.
Even with all these extra packages flying around, deliveries actually got faster by 15%.
Bottom line: shopping online for Diwali is now the norm everywhere, thanks to better access and convenience—even outside the metros.