TV prices set to jump up to 10% from January 2026
Thinking of buying a new TV soon?
Heads up—manufacturers have told dealers that TV prices will go up by 3-10% starting January 2026.
This is mainly because memory chips are in short supply worldwide, the rupee has dropped past ₹90 against the dollar, and shipping costs are climbing.
Most brands expect a 3-4% bump, but some say it could be as high as 10%.
Why are TVs getting pricier?
A global chip crunch means more chips are being used for AI servers instead of TVs, pushing DRAM and flash prices way up.
Since only about 30% of LED TV parts are made locally, most important components—like open cells and motherboards—are imported and hit hard by currency swings and freight hikes.
Earlier price drops wiped out
If you were hoping the recent GST cut (which made bigger TVs cheaper) would stick around, there's bad news—the new price hikes will dilute those savings.
With smart TV sales already down this year, some manufacturers say they'll likely keep feeling the squeeze until at least mid-2026 if things don't improve.