Why brands are using multi-sensory marketing to woo customers
Brands are getting creative and using multi-sensory marketing to grab attention in a crowded market.
Skoda Auto India nailed this with the Octavia RS—selling out in less than 30 minutes—and kept fans engaged by launching an interactive microsite and even a custom fragrance for those who missed out.
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They also hosted a "Mind Drive" hypnosis session so fans could feel the thrill of driving the car from anywhere.
Experts say tapping into senses like sound and smell, not just visuals, helps brands stick in people's minds.
Big names like Harley Davidson (with its signature engine sound) and Singapore Airlines (with unique scents) have used these tricks to build loyal followings, and as tech like AI and VR grows, expect more brands to jump on this trend.