Amazon merges Prime Video with MX Player into single platform
Amazon will combine Prime Video and MX Player into one massive streaming platform, Amazon says the combined service will become India's largest streaming destination for exclusive and original content.
You can watch both free (with ads) and paid content, including SVOD, AVOD, TVOD, and add-on subscriptions.
It's all part of Amazon's push to make digital entertainment in India bigger and easier to access.
Prime members offered ad-free or ad-supported
Prime members get even more choices, with options for ad-free or ad-supported viewing.
If you don't want to pay, you can still enjoy free content through advertising-based video on demand, or AVOD.
Gaurav Gandhi from Prime Video says the goal is to bring "authentic stories that reflect the diversity of our audiences" to Indian audiences.
Advertisers also get a boost: Girish Prabhu from Amazon Ads calls this move "gamechanger for advertisers in India," since they'll be able to use Amazon's data for smarter ads.
For now, MX Player's Android app will continue as a free AVOD platform; iOS, living room devices, and web users will be redirected to Prime Video, where content from both services will be available.