Why do producers self-buy tickets? Boney Kapoor explains
What's the story
Veteran filmmaker Boney Kapoor recently addressed the controversial practice of self-buying tickets by producers. This method is often used to create an illusion that a film is performing well at the box office. Speaking with Komal Nahta on Game Changers, Kapoor attributed this trend to contracts related to OTT and satellite rights sales, which are tied to box office earnings.
Financial incentives
Kapoor sheds light on financial incentives
Kapoor elaborated on the financial incentives behind this practice. He said, "If a film crosses the ₹100 crore mark, the platforms would give an additional ₹5cr to the makers." "If the film goes past ₹120cr, ₹5cr more would be given." "By the time the OTT platforms realize, picture lag ke hit ho chuki hai books mein!" He also pointed out that many studios release their own films due to a lack of distributors.
Industry shift
Will this trend die out soon?
Kapoor expressed optimism that this practice will eventually fade away. He said, "Sooner or later, everybody will get smart." "The producers are (indulging in this practice), as their contracts are valid, which were signed long back." "Now they'll be in trouble once their new films come out; in the sense that reality will strike." He also praised Aamir Khan's decision not to sell the OTT rights of Sitaare Zameen Par, saying, "I hope it makes a lot of money."
Kapoor's appeal
Kapoor appeals to Aditya Chopra regarding 'Saiyaara' OTT release
Kapoor also appealed to Yash Raj Films (YRF) producer Aditya Chopra. He urged Chopra to delay the OTT release of their upcoming film Saiyaara. "The makers of Saiyaara would probably be releasing the film on OTT in 8 weeks." "I hope he (Chopra) delays the OTT release."