Deepika Padukone becomes Nykaa's global brand ambassador
Deepika Padukone has just been named the global face of Nykaa, the popular beauty and wellness retailer.
The announcement dropped with a lively ad—Padukone in a gold outfit, dancing to a remix of "Hawa Hawai."
The campaign's vibe? Celebrate dressing up for yourself, tying back to Nykaa's ongoing message about self-empowerment.
Padukone's international appeal meets Nykaa's ambitions
Padukone brings serious international cred—think Met Gala appearances, Cannes jury duty in 2022, and even repping Louis Vuitton. While she may not have BTS-level global fame, her reach is growing.
Nykaa mainly serves Indian shoppers but is eyeing expansion into places like the Middle East.
This partnership could help both Padukone and Nykaa connect with wider (especially diaspora) audiences and further promote their message of confidence and self-expression.