How Issa Rae turned relatability into TV's new superpower
What's the story
With her new stories and fresh perspectives, Issa Rae has changed the landscape of storytelling on television. From her work in Insecure, we all know how authentically modern life is portrayed, and the relatability of it all appeals to everyone. By bringing relatable characters and real-life situations, Rae has redefined storytelling on screen. Her focus on inclusivity and authenticity sets a new benchmark for TV content that caters to those looking for true representation.
#1
Authentic representation in 'Insecure'
Created by Rae, Insecure is lauded for its real representation of day-to-day lives. The show portrays the complications of friendships, relationships, and the struggles of starting a career as a young adult. By showing these things with such brutal honesty and humor, Rae reaches out to the audiences who see themselves on screen. This makes the connection between viewers and the story deeper.
#2
Emphasis on diverse voices
Rae's storytelling is all about prioritizing diverse voices on both sides of the camera. She seeks out writers, directors, and actors from different backgrounds to ensure the tapestry of viewpoints is rich. This not only adds depth to her narratives but also opens doors for underrepresented talent in the industry. Naturally, her projects resonate with a larger audience.
#3
Innovative use of digital platforms
Rae first hit audiences through her web series The Misadventures of Awkward Black Girl on digital platforms. This way, she avoided traditional media gatekeepers and instead cultivated a devoted fan following. By leveraging social media and OTT services, Rae was able to retain creative control while making her way to mainstream television, displaying her distinct storytelling.
#4
Focus on relatable humor
Humor is an integral part of Rae's storytelling style. By adding a punch of comedy to mundane situations, she makes complex themes digestible for the viewers. The humor usually stems from relatable situations most of us face on a day-to-day basis, giving the audience a chance to laugh at themselves while delving into deeper messages within the narrative structure she employs.