Morgan Freeman's secret to staying relevant in the OTT era
What's the story
Morgan Freeman is a legendary actor with a distinctive voice and commanding presence. The actor has cracked the code of the OTT era. While some actors are still finding their footing as traditional cinema transforms, Freeman has adapted himself to this new shift by venturing into digital space. His smart choices have helped him reach the masses and continue his illustrious career with a bang.
#1
Embracing new platforms
Freeman's entry into the OTT arena came with accepting new platforms like Netflix and Amazon Prime Video. By being a part of original series and films exclusive to these services, he reached a wider audience who chose on-demand content over regular viewing. This not only broadened his fan following but also highlighted his versatility as an actor open to evolving industry trends.
#2
Collaborating with emerging talent
In the OTT era, collaboration with emerging talent has been key for Freeman. By working alongside young directors and writers on various projects, he has infused fresh perspectives into his work. This approach not only keeps him relevant but also allows him to mentor upcoming artists while learning from their innovative ideas and techniques.
#3
Diversifying roles across genres
Freeman's knack for diversifying roles across different genres has been key to reinventing his career in the OTT era. From thrillers to dramas and documentaries, he continues to explore varied narratives that challenge conventional storytelling. This diversity ensures that audiences see different facets of his acting prowess while keeping them engaged with unique content offerings.
Tip 1
Leveraging social media presence
Leveraging social media presence is another trick Freeman has down pat in the OTT age. By engaging directly with fans through platforms like Twitter and Instagram, he keeps the connection alive beyond just screen appearances. This not only builds anticipation for his next projects but also nurtures a loyal community waiting for more from him on digital platforms.