'Laila Majnu' re-release to surpass original box office earnings!
What's the story
The 2018 film, Laila Majnu, has made a surprising comeback in 2024, almost surpassing its original lifetime box office numbers. The film, directed by Sajid Ali and featuring Avinash Tiwary and Triptii Dimri in lead roles, was initially a box office disappointment, earning just ₹2.18 crore during its first run. Despite this initial setback, the film found a new audience on digital platforms over the years.
Box office
'Laila Majnu' re-release: A successful comeback
Laila Majnu took an opening of ₹30 lakh, followed by a 110% increase the next day, earning ₹70 lakh, according to Box Office Worldwide. This brought the two-day total to ₹1.00 crore. Pre-sales for Sunday suggest another surge in ticket sales, potentially bringing the opening weekend total to around ₹2.00 crore. This figure is significant as it surpasses the film's original three-day earnings of ₹1.51 crore back in 2018.
Strategy
Re-release strategy influenced by audience's love
The decision to re-release the film came after the success of Imtiaz Ali's Rockstar's re-release. For Laila Majnu's re-release, the team partnered with national cinema chains. The film was first reintroduced in a single cinema hall in Kashmir where it received an overwhelmingly positive response from local audiences. This success led to the film's expansion to multiplexes across India.
Future prospects
'Laila Majnu' could return to cinemas after Independence Day releases
Despite facing reduced screenings due to the arrival of Independence Day releases on August 15, Laila Majnu's strong initial performance suggests a possibility of another return to cinemas once the buzz around major releases like Stree 2, Khel Khel Mein, and Vedaa subsides. With no major films slated for release in the following month, Laila Majnu might make its way back to the big screen soon!