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Entertainment
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Jun 27, 2025
Meghan Markle's As Ever faces accusations of price inflation
Meghan Markle's new herbal tea line, As Ever, is catching heat online for charging about $1 per bag—almost four times what The Republic of Tea sells similar blends for.
The teas are made by The Republic of Tea (which also produces teas for shows like Bridgerton), but As Ever briefly hid this info on its website after people started asking questions.
TL;DR
It's a case of Meghan mark-up, say critics
Royal commentator Margaret Holder didn't hold back, saying, "Customers are paying a considerable increase for Meghan's label. She is taking advantage of celebrity branding. But it's a case of Meghan Mark-up not Meghan Markle."
Critics argue that the high price is more about the name than what's actually in the cup.