Mona Singh talks changing casting trends due to social media
What's the story
Mona Singh, who stars in the new ZEE5 series Thode Door Thode Paas, recently spoke about how social media influences casting decisions. In an interview, she revealed that her team is constantly urging her to become more active online. "My team tells me to be more active on social media. They drive me crazy, telling me, 'this song is trending, make a reel on it,'" Mid-Day quoted the actor saying.
Casting criteria
On social media's impact on casting
Singh acknowledged that an actor's social media presence is becoming increasingly important in casting decisions. She said, "I have been fortunate enough that people don't look at my number of followers." However, she has heard stories of people being cast based on their online profiles and follower counts. "If it brings [the platform] more subscriptions and more downloads, why not cast them?"
Social media stance
Not an influencer: Singh on why she doesn't post much
Despite the pressure, Singh is not keen on documenting every moment of her life online. She said, "I'm not an influencer. I'm an actor, and I will stick to [acting]." "It feels great to connect with fans through social media. You also get to know which show is working." However, she doesn't feel compelled to post about her daily activities or projects just because they're successful.
Upcoming project
Singh is excited about 'Border 2'
Meanwhile, Singh will be seen in the upcoming film Border 2, which also stars Sunny Deol, Diljit Dosanjh, Varun Dhawan, and Ahan Shetty. The film is a sequel to the 1997 war drama Border. Singh expressed her excitement about being part of this project. "I was crying [knowing that] I am a part of Sandese Aate Hai. I called my mom, saying, 'Mom, I am a part of that song!'"