'Bigg Boss 20' breaks records with 1B hours of watch-time!
What's the story
The 20th season of Bigg Boss, India's adaptation of the Big Brother format, has set a new record by accumulating over one billion hours of watch time on JioHotstar in under 60 days. The show also witnessed a staggering 3.5 billion votes cast, marking a significant increase from the previous season. This achievement is particularly impressive as it comes during the show's two-decade run on Indian television.
Global success
'Bigg Boss 20' in numbers
The Hindi-language show is among the top five titles on JioHotstar in the UK and Canada, where it recently launched, and in Singapore.
Additionally, it has emerged as the highest-rated show on Starzplay in the UAE, per Deadline.
In India, cities like Delhi, Mumbai, Pune, Bengaluru, Kolkata, Ahmedabad, and Hyderabad have contributed to its viewership.
Record-breaking engagement
Significant increase in votes cast compared to previous season
The current season of Bigg Boss has outperformed its predecessor in terms of viewership and engagement.
The show recorded a 71% increase in votes cast compared to Season 19, with voter participation rising by 48%.
This surge in popularity is a testament to the show's enduring appeal and its ability to captivate audiences across different demographics.
Season overview
Premiere of 'Bigg Boss 20'
The 20th season of Bigg Boss premiered in September, joining five other Indian versions catering to various language markets.
Salman Khan, the show's host, expressed his gratitude for the overwhelming response from viewers.
Alok Jain, Head - Hindi & English Entertainment Business at JioStar (parent company of JioHotstar), also shared his excitement over crossing one billion watch-time hours with nearly half the season yet to go.