Ranveer Singh's SuperYou crosses ₹100cr revenue mark in 6 months
What's the story
SuperYou, the snack brand co-owned by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, has crossed ₹100 crore in revenue within just six months of its launch, reported News18. The brand, which recently launched multigrain protein chips, aims to make protein-rich snacks more enjoyable and mainstream. "We're taking the guilt out of snacking," said Singh in a statement.
Growth trajectory
Brand's protein wafer bars are a hit
SuperYou has seen a meteoric rise since its inception in November 2024, with just four products. The brand's protein wafer bars were particularly popular, selling 1.6 million units within the first three months of their launch. Per The Economic Times, SuperYou has been witnessing a month-on-month growth of 25-30%, fueled by increased demand for clean-label and functional snacks.
Future plans
Looking to achieve ₹500 crore revenue mark by 2030
The brand now has its eyes set on achieving a revenue of ₹500 crore within the next five years. To achieve this, SuperYou has established a robust presence, making its products available on platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart. It is also sold at top retail stores such as Wellness Forever and Noble Chemist.
Innovation in snacking
India's 1st protein wafer bar brand
SuperYou claims to be India's first wafer protein bar brand, revolutionizing the way Indians consume protein. The brand offers high-protein, low-sugar bars that are a perfect blend of crunch and nutrition. Each bar is reportedly designed to fuel active lifestyles without compromising on flavor. Meanwhile, Singh will next be seen in Dhurandhar, releasing on December 5. It's directed by Aditya Dhar.