Entertainment • Jul 02, 2025

War 2's Telugu rights sold for ₹80 crore

War 2, the much-awaited sequel to the 2019 hit, has set a new record—its Telugu rights just sold for a massive ₹80 crore.
Sithara Entertainments grabbed the deal, riding on Jr NTR's huge fanbase in Andhra Pradesh and Telangana.
The film is slated to hit theaters on August 14.

TL;DR

Bidding war followed after teaser dropped

This deal followed an intense bidding war (offers reportedly reached ₹100 crore), showing just how hyped War 2 is in Telugu markets.
With Hrithik Roshan returning as Kabir and Jr NTR joining the cast alongside Kiara Advani, excitement shot up after the teaser dropped on Jr NTR's birthday.
Fans are now counting down to its release next August.