Kerala Tourism jokes about Europe's missing 12 tons of KitKats

India Apr 01, 2026

Kerala Tourism just hopped on the viral KitKat heist trend. After around 12 tons of KitKats went missing in Europe, KTDC joked on social media that they'd searched Kerala's backwaters, hills, and beaches but still couldn't find the chocolate.
With a playful twist on the classic "Have a break" slogan, they posted: Sorry, not sorry.#KitKatHeist #TakeABreak #KitKat #Chocolate #KeralaTourism instead.

Kerala Tourism uses moment marketing

This is a fun example of "moment marketing," where brands join trending conversations to stay relevant.
By blending humor with real-time events, Kerala Tourism managed to connect with people online and spotlight the state as an inviting travel destination, all while keeping things light and relatable.