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Home / News / Politics News / Government introduces automated system to manage negative press items
  • Politics

    Government introduces automated system to manage negative press items

    Akriti Asthana
    Written by
    Akriti Asthana
    Mail
    Last updated on Sep 14, 2016, 08:30 am
    Government introduces automated system to manage negative press items
    Credits:
  • Modi government has decided to follow an 'automated system' which will focus on perception-management and will keep top-ministry officials on their toes.

    According to the senior officials, the new system has been introduced so that a clarification is issued to an unfavourable news item the same day.

    A 9 AM call to secretaries will be the norm, if their ministry attracts any "negative" notice.

  • In this article
    All publicity is not good publicity Government introduces automated system to manage negative press items The 'automated system' Ignoring a negative news item no longer optional What PM had to say about the program
  • Information

    All publicity is not good publicity

  • Unlike the UPA days, when the 'unfavourable' news items were countered in an ad-hoc manner, the Modi government is taking it up a notch, and will be following an 'automated system' to tackle the most pressing issues concerned with any of its ministries or departments.

  • 14 Sep 2016

    Government introduces automated system to manage negative press items

    Government introduces automated system to manage negative press items
    Credits:
  • Modi government has decided to follow an 'automated system' which will focus on perception-management and will keep top-ministry officials on their toes.

    According to the senior officials, the new system has been introduced so that a clarification is issued to an unfavourable news item the same day.

    A 9 AM call to secretaries will be the norm, if their ministry attracts any "negative" notice.

  • Information

    The 'automated system'

    The 'automated system'
  • The secretaries of ministries will be on a tight leash to deliver outcomes by 2 PM as a clarification, or in the form of an action taken report (ATR).

    Daily ATRs, specifying negative news and outcomes in the form of a response supplied by ministries will be sent for the review of I&B ministry's secretary.

    A monthly ATR will go to Cabinet Secretary.

  • Strict Protocol

    Ignoring a negative news item no longer optional

    Ignoring a negative news item no longer optional
  • Under the automated system, not issuing a clarification or ignoring an unfavourable news is no longer a possibility and have to be attended immediately.

    A list of negative news are compiled every day by 8 AM, following which concerned secretaries would get a call to get the task done.

    A dashboard at PIB will keep track of pending items sent for response to secretaries.

  • Quote

    What PM had to say about the program

  • During induction, PM Modi said, "If we are fault, let us improve. If the news is wrong, let's rebut." Whereas I&B minister M Venkaiah Naidu's first direction was, "Anything that is incorrect should be corrected. It should not be left to exist as it is."

  • Venkaiah Naidu
  • UPA
  • Modi
  • PIB
  •  
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