Amazon Prime Day dates announced: Check discounts for Prime members
What's the story
Amazon India has announced the dates for its 10th annual Prime Day sale. The event will take place from July 4 to July 6, spanning a full 72 hours. To celebrate this milestone, Amazon is offering special discounts for Prime members. These include up to a 10% instant discount on SBI and Axis Bank credit card and EMI transactions as well as unlimited 5% cashback for Amazon Pay ICICI Bank credit card users.
Launches
500+ new product launches during Prime Day sale
The upcoming Prime Day sale will feature over 500 new product launches from more than 100 Indian and international brands. The event will cover a wide range of categories, including smartphones, laptops, fashion items, home appliances, beauty products, travel accessories, and daily essentials. Amazon has also promised to highlight products from small businesses and local brands during this sale.
Tech features
AI-driven shopping tools to enhance customer experience
Amazon is also introducing several AI-driven shopping tools to enhance the customer experience during Prime Day 2026. These include Rufus, Lens AI, AI Review Highlights and Buying Guides. Beyond bank offers, customers can also avail flexible payment options through Amazon Pay Later. Travel bookings for flights, hotels, and buses will also come with exclusive discounts and cashback benefits during this sale event.
Entertainment offers
Discounts on Alexa, Fire TV devices
Along with shopping deals, Prime members will get access to a wide range of entertainment content on Prime Video during the sale. This includes new shows, movies, anime titles, and digital premieres of major films. Amazon is also offering discounts on Alexa-enabled devices, Fire TV products, and smart speakers as part of its 10th anniversary celebration in India.