Creators can now track stolen reels across Facebook and Instagram
What's the story
Meta has launched a new feature for content creators on Facebook. The tool, called "content protection," automatically detects when a creator's original video is reposted in full or part on Facebook and on Instagram, but only if the original video was posted to Facebook. Once enrolled in Meta's monetization program and meeting certain standards, creators can see which accounts have shared their work and take action accordingly.
User control
New tool offers multiple actions for creators
The content protection tool provides several options for creators. They can "track" a clip, which adds a label showing that the clip is originally from their account. This way, they can also monitor how many views it's getting. If they want to block a clip completely, they can do that too. However, Meta clarified that choosing this option won't impose extra penalties on the account that reposted the original content.
Dashboard features
Creators can choose to 'release' videos
The content protection tool also lets creators "release" a video, which removes it from their dashboard and stops them from seeing how it's performing. The dashboard provides other details that could help creators decide how to respond. For instance, they can see if the video using their content is being monetized, which may affect their decision to track with attribution or block entirely.
Feature accessibility
Meta's rights manager platform and content protection
Meta had previously given Facebook creators some of these capabilities through its rights manager platform. However, the company believes that making these features directly available in the Facebook app will make them more accessible to a wider audience. Notably, content protection is only being offered to creators who share reels on Facebook.
Rollout details
Content protection tool's rollout and eligibility
Meta has started rolling out the content protection tool to creators in its monetization program who meet enhanced integrity and originality standards. It is also available for those already using rights manager. Creators can also apply for access directly to use this new feature on their accounts.