Disney invests $1B in OpenAI, licenses its characters for Sora
What's the story
Disney has announced a massive $1 billion investment in OpenAI. This is the first major licensing deal for Sora and will let users create videos featuring over 200 beloved Disney animated characters. The deal also includes a significant licensing agreement allowing Disney's iconic characters to be used on Sora, OpenAI's video generation platform.
Character inclusion
Disney characters to feature on Sora
The agreement will let users of OpenAI's shortform video-generating social media network, Sora, create videos with a wide range of Disney characters. This includes classic ones like Mickey and Minnie Mouse as well as modern favorites from franchises such as Frozen, Moana, and Toy Story. Characters from Marvel and Lucasfilm properties such as Black Panther and Star Wars's Yoda will also be included in this deal.
Creator protection
Disney CEO addresses creator concerns over AI use
Disney's CEO Robert A. Iger has assured that this deal "does not, in any way, represent a threat to the creators." He emphasized that it actually honors and respects them, especially since there's a license fee involved. Iger also stressed that the agreement gives Disney confidence in OpenAI's commitment to protecting how these characters are used on Sora.
AI partnership
OpenAI CEO highlights collaboration with Disney
Sam Altman, co-founder and CEO of OpenAI, also spoke about the deal. He said, "Disney is the global gold standard for storytelling, and we're excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content." Altman stressed that this agreement shows how AI companies and creative leaders can work together responsibly while promoting innovation that benefits society.
Deal exclusivity
Disney's exclusive deal with OpenAI
Iger hinted that the three-year agreement has some exclusivity at the start. However, he didn't elaborate on what this would entail. When asked if OpenAI was looking to strike similar deals with other companies, Altman said while he wouldn't rule anything out in the future, they believe this partnership alone will be a great start.