NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    SpaceX
    Elon Musk
    Google
    Space News
    OnePlus
    5G Technology
    Artificial Intelligence and Machine Learning
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Technology News / Facebook might quietly use microphone to track ads you watch
    Technology

    Facebook might quietly use microphone to track ads you watch

    Facebook might quietly use microphone to track ads you watch
    Written by Bhavika Bhuwalka
    Jun 30, 2018, 01:18 pm 2 min read
    Facebook might quietly use microphone to track ads you watch

    A recently published Facebook patent depicts a technology that will silently trigger microphones in a household to listen to users as they watch TV ads. The patent describes a process in which a secret "activation module" embedded in TV ads, like a short, high-frequency sound inaudible to the human ear, would activate a smart device to record your reaction while an ad is playing.

    Any ambient audio while ads are playing will be recorded

    In order to do this, Facebook could simply auto-recognize which broadcasting devices are connected to the same local network as a smart device in which Facebook is logged in. The purpose is to determine that first, if you're listening to full/partial advertisements or if you have installed a blocker to totally skip them, and second, what is your reaction to them.

    The patent is filed to never be used: Facebook

    However, Facebook Deputy General Counsel Allen Lo said that the company filed the patent "to prevent aggression from other companies" and its functionality would never be included in the core Facebook product. With this, Facebook is claiming the patent will ensure that neither Facebook nor any other tech giant would ever have access to this kind of fine-tuned ad-watching data for presenting targeted ads.

    We don't secretly listen to you to target ads: Zuckerberg

    It's been widely discussed how users uncannily see Facebook ads on something they've mentioned in the passing to someone in person. However, during his Congressional testimony in April, CEO Mark Zuckerberg called this a "conspiracy theory" and completely dismissed it. Anyway, Facebook's data collection is so pervasive that it can pick up cues if you're lingering on a post or generally searching about something.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Bhavika Bhuwalka
    Bhavika Bhuwalka
    Mail
    Facebook
    Mark Zuckerberg

    Facebook

    Flaw in Facebook quiz app exposed data of 120mn users Social Media
    Assam police registers case over fake Facebook account of DGP Assam
    Don't want to see spoilers on Facebook? Now, snooze keywords Technology
    Porn detectors, 'gossip tax' on the cards for Uganda WhatsApp

    Mark Zuckerberg

    Facebook will help you spend less time on Facebook Facebook
    Facebook confirms it tracks everything about you. And, it's creepy Facebook
    Facebook shared data with Chinese phone makers, including Huawei: Report Facebook
    Facebook giving open-access to user's data; formed data-sharing partnerships: NYT University Of California

    Love Technology News?

    Subscribe to stay updated.

    Science Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023