German supermarket study finds AI smart carts increase spending 32%
Turns out, AI-powered shopping carts are changing the way people shop.
A recent study found that shoppers using "smart carts," which come with tablets for managing lists, personalized suggestions, and easy payments, ended up spending 32% more than those with regular carts.
The research was done in a German supermarket and published on September 1.
AI carts increased items by 25%
The study looked at over 12,000 shopping trips and saw that AI cart users bought 25% more items and stayed in stores about 23% longer.
Dr. Sabrina Gottschalk pointed out that these smart carts could really boost store profits, especially on weekends and afternoons.
Interestingly, frequent screen users (also known as "superusers") grabbed more items but didn't actually spend extra cash, suggesting they were hunting for better deals or value rather than just splurging.