Google adds free content discovery tab on Android TV
What's the story
Google has introduced a new "Free" tab on Android TV, replacing the older "Discover" feature. The update was first spotted by Stephen Schenck of Android Authority on an older Android TV projector. The full-screen pop-up that appears explains the purpose of this new addition: to allow users to find all free movies, shows, and channels in one place.
User experience
'Free' tab offers personalized content recommendations
The "Free" tab on Android TV provides a variety of content categories such as "Top free picks for you," "Top 10 in the United States free with ads," and tailored suggestions based on user preferences. This change comes after another recent update where recommended content previously found under the "Discover" tab now appears directly on the main home page.
Content promotion
Update aims to promote ad-supported content
The latest update is part of Google's strategy to promote ad-supported content. This includes hundreds of free ad-supported streaming television (FAST) channels from platforms like Tubi, Plex, and Pluto TV. The move is aimed at ensuring users always have something new and free to watch on their Android TVs.