Google's new AI tool can call businesses on your behalf
What's the story
Google is testing a novel feature, "Ask for Me," which uses artificial intelligence (AI) to call local businesses on behalf of users. The tool is intended to collect information about the cost and availability of services. However, it is currently restricted to nail salons and auto shops. To use this feature, users have to activate the experiment within Google Search Labs.
User experience
Simplifying user interaction with local businesses
When users search for local nail salons or auto shops on Google, they might see an "Ask for Me" prompt. Tapping on this, Google will ask a set of questions related to the service you need, like an oil change or tire rotation. The tool also asks what kind of car you own and when you want to book an appointment. To get updates on their request, users have to enter their email address or phone number.
Tech foundation
Every call starts with an automated announcement
Google's product lead, Rose Yao, revealed in a post on X that "Ask for Me" is built using Duplex. This is the same tech that powers AI to make reservations or book appointments over the phone. Google spokesperson Craig Ewer told The Verge that, "every call begins by announcing that it's an automated system calling from Google on behalf of a user." This ensures transparency during interactions with businesses.
Twitter Post
Take a look at how it works
We’re
— Rosetesting right now with auto shops and nail salons, to see how AI can help you connect withbusinesses and get things done. pic.twitter.com/inf5hhj1BS Yao (@dozenrose) January 30, 2025
Business choice
Google offers businesses the option to opt out
However, businesses can opt out of receiving automated calls from "Ask for Me." They can either do it via their Google Business Profile settings or by asking Google not to call them when they receive a call. Ewer also noted that Google has set call quotas to ensure businesses are not bombarded with calls. He added any information collected "can be used to help with similar requests from other users."