AI content is blurring reality, warns Instagram head
What's the story
Instagram's head, Adam Mosseri, has sounded the alarm over the rise of "infinite synthetic content," which is becoming increasingly difficult to tell apart from reality. He said that in today's world, people have to start with skepticism instead of assuming what they see is real by default. This shift, he says, will be uncomfortable as humans are genetically predisposed to believe their eyes.
Platform evolution
Mosseri emphasizes need for evolution in social media platforms
Mosseri stressed the need for social media platforms like Instagram to evolve with this changing landscape. He proposed that these platforms should build the best creative tools, label AI-generated content, and verify authentic content. He also suggested surfacing credibility signals about who is posting and continuing to improve ranking for originality. This comes as part of his larger argument about how authenticity is becoming infinitely reproducible in today's digital world.
AI impact
Mosseri's perspective on AI content creation
Mosseri also shared his views on the impact of AI on content creation. He said, "We like to complain about 'AI slop,' but there's a lot of amazing AI content." However, he didn't specifically mention any examples or Meta's push for AI tools. He criticized camera companies for trying to make everyone look like a pro photographer from 2015 and suggested that raw, unflattering images could be a temporary signal of reality until AI can replicate imperfections too.
Content evolution
Mosseri highlights shift in content sharing trends
Mosseri also noted a major shift in content sharing trends, with people now preferring to share blurry photos and shaky videos of daily experiences over polished ones. He said this raw aesthetic has bled into public content across art forms. He also predicted platforms like Instagram will do well at identifying AI content but may get worse over time as AI gets better.