Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Technology
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Visual Stories
  • Reviews
  • Phone Reviews
  • Fitness Bands Reviews
  • Speakers Reviews
  • Find Cricket Statistics
Hindi
More
In the news
Samsung
Elon Musk
Google
Space News
Motorola
Android 13
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Technology
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Visual Stories
Reviews
Phone Reviews
Fitness Bands Reviews
Speakers Reviews
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Technology News / Now, Instagram brings TikTok-like 'Reels' to India
Technology

Now, Instagram brings TikTok-like 'Reels' to India

Now, Instagram brings TikTok-like 'Reels' to India
Written by Shubham Sharma
Jul 08, 2020, 03:01 pm 3 min read
Now, Instagram brings TikTok-like 'Reels' to India

The key to success is making a move at the right time—and Instagram is doing just that. A few days back, TikTok, the biggest short video service operating in India, was banned over state security concerns, and now, the Facebook-owned photo-sharing giant is officially launching Reels, its own short-video product, to fill the gap and draw more users. Here's more about it.

Feature
What is Reels?

Introduced last year, Reels is Instagram's own way of letting users create TikTok-like 15-second videos that are lips-synced to music, dialogues, or additional effects and animations. It was already being tested in Brazil, France, and Germany, and is now rolling out to a "broad" set of users in India as part of an update to the main Instagram app.

Quote
Over half of videos posted to Instagram are short clips

"Over a third of things posted in India generally are videos and almost half of the videos posted to (Instagram) feeds are 15 seconds or less," Vishal Shah, Vice President of Product at Facebook, said, noting that India has an "appetite" for short-form videos.

Details
Reels appear across different sections of Instagram

Once a Reel is created and shared on Instagram, it appears as a Story on the profile of the poster as well as on a dedicated 'Top Reels' section on the Explore tab. There is also the option to share Reels as direct messages, but the dedicated tab in Explore will be the biggest driver of Reels, making sure they reach a wider user-base.

Partnerships
Several content partnerships already in place

The move to launch Reels in India makes sense, especially considering that Facebook has already struck music licensing deals with several Indian labels, including Saregama, T-Series, ZEE Music Company, and Yash Raj Films, for its products. Not to mention, the Instagram app is already installed on millions of devices, which rules out the need of starting from scratch.

Positioning
Instagram is best positioned to replace TikTok

With Reels and an already active user base of short video consumers and creators/influencers, Instagram is best positioned to fill the gap created by TikTok's departure. The exact number of Instagram users in India is not clear, but we have already witnessed several cases of TikTok users migrating to Instagram following the announcement of the ban. TikTok had over 200 million users in India.

Comment
We're listening to consumers, says Facebook India VP Ajit Mohan

"I think it's important to think about the context of Instagram in India. We were listening hard to our consumers, that they had an appetite for the format that Reels represents," Facebook India VP Ajit Mohan said. He added, "The vibrant culture here, the demographics and the growth of video, all that created the context for it (Reels), and this was in the works."

Competition
However, there is a lot of competition in India

Even though Instagram's biggest competitor in the short video segment is out of India, it may not be an easy ride for the company. This is because several home-grown video start-ups have already cropped up and are raking in millions of downloads since the departure of TikTok. The apps include Chingari, InMobi's Roposo, Mitron as well as Gaana's Hotshots.

Share this timeline
Facebook
Whatsapp
Twitter
Linkedin
Shubham Sharma
Shubham Sharma
Twitter
Editor with over five years of experience in covering all things science, consumer tech, space tech, AI, infosec, and business. A commerce graduate from University of Lucknow. I have been handling Tech beat at NewsBytes since 2018.
Latest
India
InMobi
Facebook
Instagram
Gaana
Latest
VLC media player banned in India. But why?
VLC media player banned in India. But why? Technology
Mumbai shocker: Woman gets 3 men to rape 11-year-old
Mumbai shocker: Woman gets 3 men to rape 11-year-old Mumbai
Bilkis Bano rapists Brahmins, have good sanskar: BJP Godhra MLA
Bilkis Bano rapists Brahmins, have good sanskar: BJP Godhra MLA India
Cincinnati Masters: Daniil Medvedev, Stefanos Tsitsipas reach quarters
Cincinnati Masters: Daniil Medvedev, Stefanos Tsitsipas reach quarters Sports
Limited-run Hennessey Venom F5 Roadster debuts with 1,817hp V8 engine
Limited-run Hennessey Venom F5 Roadster debuts with 1,817hp V8 engine Auto
India
Decoding the exam preparation strategies of CAT top rankers
Decoding the exam preparation strategies of CAT top rankers Career
Janmashtami special: 5 prasad recipes you must try
Janmashtami special: 5 prasad recipes you must try Lifestyle
Thursday musings: 5 must-read books by Mulk Raj Anand
Thursday musings: 5 must-read books by Mulk Raj Anand Lifestyle
Indian, Chinese soldiers coming together for military drill in Russia
Indian, Chinese soldiers coming together for military drill in Russia World
5 must-read books by George Orwell
5 must-read books by George Orwell Lifestyle
More News
InMobi
Five famous and successful alumni of IIT-Roorkee to know about
Five famous and successful alumni of IIT-Roorkee to know about India
InMobi looking for a CTO as Saxena plans to move
InMobi looking for a CTO as Saxena plans to move Business
SoftBank writes down investments in Ola, Snapdeal by $1.41 billion
SoftBank writes down investments in Ola, Snapdeal by $1.41 billion Business
MobiKwik may get $100 million funding from BlackRock and others
MobiKwik may get $100 million funding from BlackRock and others Business
InMobi, India's 1st unicorn manages to show steady profit
InMobi, India's 1st unicorn manages to show steady profit Business
More News
Facebook
Garena Free Fire MAX August 19 codes: How to redeem?
Garena Free Fire MAX August 19 codes: How to redeem? Technology
How to redeem Garena Free Fire MAX August 18 codes
How to redeem Garena Free Fire MAX August 18 codes Technology
Garena Free Fire MAX August 17 codes: How to redeem?
Garena Free Fire MAX August 17 codes: How to redeem? Technology
How to redeem Garena Free Fire MAX August 16 codes
How to redeem Garena Free Fire MAX August 16 codes Technology
Garena Free Fire MAX August 15 codes: How to redeem?
Garena Free Fire MAX August 15 codes: How to redeem? Technology
More News
Instagram
Bipasha Basu-Karan Singh Grover officially announce first pregnancy on Instagram
Bipasha Basu-Karan Singh Grover officially announce first pregnancy on Instagram Entertainment
Saumya Tandon launches fundraiser for late co-actor Deepesh Bhan
Saumya Tandon launches fundraiser for late co-actor Deepesh Bhan Entertainment
Case registered against 'influencer' for blocking road to consume alcohol
Case registered against 'influencer' for blocking road to consume alcohol Entertainment
Urvashi Rautela-Rishabh Pant's war-of-words: The what, why and when
Urvashi Rautela-Rishabh Pant's war-of-words: The what, why and when Entertainment
Happy birthday Sara Ali Khan, the queen of viral jokes
Happy birthday Sara Ali Khan, the queen of viral jokes Entertainment
More News
Gaana
Chinese giant Tencent pumps money into Flipkart: Details here
Chinese giant Tencent pumps money into Flipkart: Details here Business
'Money Heist' actor Miguel Herrán spotted in 2015 Gaana ad
'Money Heist' actor Miguel Herrán spotted in 2015 Gaana ad Entertainment
Spotify is offering one-year subscription at Rs. 699: Details here
Spotify is offering one-year subscription at Rs. 699: Details here Business
Music streaming wars: Spotify leads despite big growth by rivals
Music streaming wars: Spotify leads despite big growth by rivals Business
TikTok's owner takes on Spotify, tests new music streaming service
TikTok's owner takes on Spotify, tests new music streaming service Technology
More News
Next News Article
Next News Article

Love Technology news?

Subscribe to stay updated.

Science Thumbnail
India News Business News World News Politics News Sports News Technology News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Mukesh Ambani Indian Premier League (IPL) Karnataka Samsung Xiaomi West Bengal
Bihar Virat Kohli Rohit Sharma Haryana Narendra Modi Arvind Kejriwal Tamil Nadu Gujarat Yogi Adityanath YouTube
Instagram Hollywood News Uttar Pradesh Kerala Netflix Bollywood News Mamata Banerjee Maruti Suzuki Rahul Gandhi Elon Musk
Shah Rukh Khan Chelsea FC OPPO Akhilesh Yadav Indian Cricket Team Apple Manchester United Salman Khan Cryptocurrency OnePlus
Amitabh Bachchan ICC Women's World Cup Vivo India vs Sri Lanka
About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive IPL 2022 Schedule IPL 2022 Points Table Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2022