Spotify says Wrapped 2025 saw 500M shares in first day
What's the story
Spotify's latest annual year-in-review feature, Wrapped, has become the biggest ever, recording over 200 million engaged users within the first day of its launch. This is a 19% increase from last year's AI-focused version, which took 62 hours to reach the same milestone. The company also noted that Wrapped 2025 was shared over 500 million times in its first day, a 41% increase from last year's figures. This includes both native shares from within the app and external shares.
Market impact
Key markets driving Wrapped 2025's success
The success of Wrapped 2025 can be attributed to key markets like the US, India, Indonesia, Japan, Colombia, and Thailand. The feature has been well-received in these regions since its launch. Last year, Wrapped received criticism for not providing enough detailed stats and focusing too much on an AI podcast instead of other innovative data stories.
Feature enhancements
Spotify's response to last year's Wrapped criticism
In response to last year's criticism, Spotify has made several improvements in this year's Wrapped. The company added nearly a dozen new features and deeper data drives. Although AI was used behind the scenes, it wasn't part of the consumer-facing experience. Instead, Spotify focused on user connectivity by letting them compare their "listening age" with others and introducing "Wrapped Party," a live multiplayer feature for real-time data comparisons.
Innovative addition
Wrapped Party: A unique feature of Spotify Wrapped 2025
The "Wrapped Party" is Spotify Wrapped's first live interactive experience. It allows users to invite up to nine friends and compare their listening stats. The feature goes beyond individual comparisons by providing unique data stories for the group, such as who the "most obsessed fan" or "early bird" is. These awards change every time a user joins a Wrapped Party, ensuring no two experiences are alike.
Enhanced experience
More features and data insights in Wrapped 2025
Along with "Wrapped Party," Spotify Wrapped 2025 also brings other new features like the Top Song Quiz, Listening Age feature, and Wrapped Clubs that categorize users into one of six listening styles. The Top Song Quiz lets you guess which top song defined your year before revealing the answer. Meanwhile, the Listening Age feature compares your music preferences with others in your age group by analyzing the release years of your most-listened-to tracks.