Pinterest now has an experimental AI shopping app
What's the story
Pinterest has launched a new experimental app, "Ask Pinterest," to revolutionize the way people shop and discover products. The innovative platform leverages Pinterest's internal data mapping system, "Taste Graph," to provide personalized recommendations and inspiration through a chatbot-like interface. This move comes as part of the company's broader strategy to integrate artificial intelligence (AI) into its main app and improve user experience.
User interaction
Personalized recommendations
The new app "Ask Pinterest" is designed to enhance the visual discovery experience that the platform is known for. It provides a conversational interface where users can ask questions in natural language and get personalized recommendations. The company hopes this will help test how AI could improve shopping experiences while keeping user context across sessions.
Data utilization
App uses saved pins and boards for tailored responses
The "Ask Pinterest" app will also use users' saved Pins and Boards to tailor its responses. This way, the company can experiment with the technology without affecting the main Pinterest experience. As of now, the app is available only in limited access mode.
Ad tech
Pinterest launches AI ad tools ahead of Cannes Lions
Along with "Ask Pinterest," the company has also launched other AI initiatives. These include the Pinterest Model Context Protocol (MCP) for advertisers running campaigns on its platform and other AI ad tools. The new developments were announced just ahead of the adtech industry's annual gathering at Cannes Lions, which this year is mainly focused on how AI can serve advertisers' and marketers' needs.