After Tesla and SpaceX, Playboy joins #DeleteFacebook movement
In another major blow to social media giant Facebook, Playboy has decided to pull down its Facebook page after data breach allegations. Cooper Hefner, Chief Creative Officer, of Playboy Enterprises said Facebook's guidelines contradicted the company' values. In light of Cambridge Analaytica scandal, he added Facebook's way of handling data of the page's 25 million users led them to leave the platform.
Cooper Hefner is displeased with Facebook
We are stepping away from Facebook pic.twitter.com/4yFIdk2eDE— Cooper Hefner (@cooperhefner) March 28, 2018
Playboy and Facebook: A look at the partnership
Playboy garners about four million unique visitors, most of which are directed from Facebook. However, in the recent years, the magazine found it difficult to adjust to the community's standards. In fact, in 2014 Playboy started a brief 'no nudes' policy to adher to Facebook's rules. But in 2017, with Hefner's appointment, the company went back to featuring nudes on the page.
Why did Playboy travel the the no-nudity path?
After deciding to reinstate nudes in the magazine, Hefner explained his decision by saying, "Nudity was never the problem because nudity isn't a problem. Today we're taking our identity back and reclaiming who we are."
Another high profile exit scars Facebook's reputation
Earlier this week, Elon Musk announced on Twitter that he would delete the pages of SpaceX and Tesla. While Mark Zuckerberg's company was finding it difficult to gain the trust of its users, Playboy's exit just makes it worse. Zuckerberg's dim-witted apology after the scandal drew ire from all quarters, and it seems the path from here is just going to get more difficult.