Samsung's all-in AI strategy for 2026: Everything we know
Samsung's device chief, TM Roh, said in March 2026 that the company was going all-in on artificial intelligence.
"We will apply AI to all products, all functions, and all services as quickly as possible," he said in March 2026, aiming to help Samsung reclaim its top spot in the smartphone world.
Doubling Galaxy AI devices
Samsung plans to expand its Galaxy AI device base.
The next Galaxy S26 phones include Bixby, Google Gemini, and Perplexity among the AI options available on the devices.
Expect improved voice and assistant experiences, for example voice agents that can book a taxi.
Roh's thoughts on AI adoption and smart factories
Roh says this big AI push is about beating Apple and making Samsung devices feel more helpful across your whole tech setup.
He said consumers will likely adopt AI quickly.
Plus, Samsung's building more smart factories using digital twins and real-time data, and they've seen user awareness of Galaxy AI increase.