ShareChat bets on AI to boost microdramas for Indian audiences
ShareChat is betting big on AI to make short, binge-worthy microdramas a hit with Indian audiences.
ShareChat co-founder and CFO Manohar Singh Charan says smarter algorithms and lower costs mean more stories are being created than ever, and AI now plays a huge role in helping people actually find what they want to watch.
ShareChat's Quick TV uses viewing algorithm
Quick TV, ShareChat's dedicated microdrama streaming app and vertical video platform created by ShareChat and its short-video sister app Moj, uses the algorithm deciding what to show users based on their viewing behavior, kind of like having your own content DJ.
Citing China's booming microdrama scene, the platform could soon let you buy products straight from the dramas you're watching.
With India's microdrama market set to explode and ad revenue expected to soar by FY32, ShareChat hopes these new features will help AVOD daily active users reach 140-150 million by FY32.