Smart glasses are finally taking off
Smart glasses are having a moment—shipments jumped 110% in the first half of 2025, mostly thanks to Meta's AI-powered Ray-Ban glasses.
According to Counterpoint Research, AI models now make up nearly 4 out of every 5 pairs sold, and Meta alone sold over two million since October 2023.
Luxottica ramped up production
Luxottica (Ray-Ban's parent and Meta's partner) ramped up production and got these AI glasses into stores across North America, Western Europe and Australia, India, Mexico, and the UAE.
The glasses sync with the Meta AI app on your phone.
Meanwhile, brands like Xiaomi and TCL-RayNeo are also making moves in this space.
Analysts expect this market to grow over 60% each year
This market isn't slowing down—analysts expect it to grow over 60% each year through 2029.
New AI-powered models from Meta (including Oakley-branded ones for athletes), Alibaba, and others are dropping later this year.
So if you're curious about wearable tech that does more than just look cool, keep an eye out!