Spotify drops music videos for US Premium users
Spotify is adding music videos for US Premium subscribers this month, letting you jump between just listening and actually watching your favorite tracks.
After testing the feature in nearly 100 countries and locking in deals with big music labels, Spotify is finally making it official in the US.
More than just playlists: Video takes center stage
With around 500,000 video podcasts and shows already on the platform, Spotify's video side is growing fast—watch time has doubled in the past year, with more than 390 million users having streamed video podcasts on Spotify.
They've even teamed up with Netflix and Samsung to spread their video podcasts beyond the app, all part of turning Spotify into a bigger entertainment hub.
Why now? It's about keeping you hooked
Music streaming growth is slowing down in Western markets, so Spotify's betting on videos to keep people engaged—especially those who usually just listen.
By adding more ways to experience music, they're hoping to stand out against TikTok, YouTube, and Netflix while boosting revenue from ads and subscriptions.