Spotify's playlist that changes based on your mood launches worldwide
What's the story
Spotify has announced the global launch of its innovative playlist, 'Daylist.' This unique feature offers a personalized music experience that changes throughout the day based on individual listening habits. Initially introduced in English-speaking markets last year, Daylist is now accessible to both free and premium users across all markets where Spotify operates.
Expansion
Daylist's journey and user engagement
Daylist was first introduced in the US, Canada, the UK, Australia, New Zealand, and Ireland in September 2023. By March 2024, it had expanded to an additional 65 countries. Following this expansion, Spotify reported that 70% of Daylist users returned weekly to access their personalized playlist. However, the company has not disclosed specific user numbers or the extent of music discovery driven by this feature.
User guide
How to access and use Daylist
Daylist can be accessed via the "Made for You" section in the Spotify app or on the web. The playlist and its title change throughout the day, with quirky names like "bedroom pop banger early morning" or "90s rave rainforest late night." Users have the option to save a specific playlist they enjoy by selecting "Add to playlist" from a three-dot menu, and then choosing "New Playlist."
Language support
Spotify adds support for 14 new languages
In addition to the global rollout of Daylist, Spotify is also extending language support. The platform now includes 14 new languages: Arabic, Catalan, French (Canada), French (France), German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Spain), Spanish (Mexico), and Turkish. This move is part of Spotify's ongoing efforts to make its services more accessible to a diverse global audience.