TikTok now lets you regulate AI content on your feed
What's the story
TikTok is testing a new feature that will let users control the amount of artificial intelligence (AI)-generated content they see in their feeds. The move comes as part of the platform's response to the growing popularity of AI video-generating tools like OpenAI's Sora and Google's Veo 3. The company revealed that it currently hosts over one billion AI videos on its platform.
User control
How will the feature work?
The new feature, which will be tested in the coming weeks before a global rollout, will let users increase or decrease the amount of AI content they see. This can be done by going to the "Manage Topics" setting in the app and selecting "AI-generated content." Other topics that can already be adjusted under this filter include current affairs, fashion, beauty, and dance.
Content regulation
TikTok's commitment to AI content labeling
TikTok has strict guidelines for creators, who are required to label "realistic" AI-made content. The platform prohibits harmful deepfakes of public figures or crisis events and can remove any unlabeled realistic AI video under its community policies. To further improve labeling technologies for AI-generated content, TikTok is testing a technology called "invisible watermarking," which will add an extra layer of protection by using a watermark that only the platform can read.
Educational initiative
TikTok's AI literacy fund
TikTok has also announced a $2 million AI literacy fund for experts and organizations like Girls Who Code. The fund aims to create content that educates people about responsible use of AI.