TikTok to host first-ever US awards show on this date
What's the story
TikTok has announced its first-ever awards show in the United States. The event, simply named the "TikTok Awards," will be held on December 18 at 9pm ET. It will take place at the Hollywood Palladium in Los Angeles and will be livestreamed on TikTok. Tubi will also stream the event starting from the next day.
Award categories
Categories include 'Creator of the Year,' 'Video of the Year'
The TikTok Awards will feature several categories, including "Creator of the Year" and "Video of the Year." Other categories include "Breakthrough Artist of the Year" and "Muse of the Year." TikTok will open a voting portal on the platform from November 18. This will allow users to vote for their favorite creators in the run-up to the awards show.
Event details
TikTok's entry into awards show space
The TikTok Awards will be a star-studded affair, featuring live performances, a red carpet, and an audience present at the venue. This is in stark contrast to the recently announced Instagram Ring awards, which don't have a live event and will be sent via mail. The ceremony marks TikTok's entry into the awards show space in the US after successfully hosting similar events in Germany, Mexico, Korea, among other countries over the past few years.