You can now use AI versions of famous voices

Technology Nov 12, 2025

ElevenLabs just rolled out its Iconic Voice Marketplace, where brands can license AI versions of famous voices—think Michael Caine, Judy Garland, and more.
The platform uses advanced tech to clone or synthetically recreate these voices from old recordings, all with proper consent and fair pay for rights holders.

Licensing and ethical considerations

Only verified talent and rights holders get access, so it's not a free-for-all.
ElevenLabs handles the licensing process to keep things legit.
Pricing is still under wraps, but the focus is on ethical use—making it appealing for brands that want authentic-sounding celebrity voices without crossing any lines.