YouTube Brandcast 2024: Branded QR codes, WNBA coverage expansion
What's the story
YouTube's 2024 Brandcast event unveiled branded QR codes for advertisers and expanded WNBA coverage, aiming to boost ad interactivity and viewer engagement.
Collaboration opportunities
YouTube Select Creator Takeovers program expansion
Another major update is the expansion of YouTube Select Creator Takeovers. The program allows brands to collaborate with top creators on YouTube, providing them promotional opportunities on the creators' channels. Initially launched as a pilot at the end of 2023, Creator Takeovers are now being rolled out more extensively, offering brands a unique advertising solution by capturing the full attention of creators' audiences.
Expanded coverage
YouTube TV to broadcast WNBA games
In addition, YouTube TV will broadcast Women's National Basketball Association (WNBA) Friday night games in partnership with Google and Scripps Sports. This service will be available to subscribers with the base plan starting May 31. The inclusion of WNBA coverage on YouTube TV represents a meaningful enhancement for sports enthusiasts, offering increased access to live sports and diversifying the range of content accessible on the platform.