YouTube Premium Lite launched at ₹89/month: What does it include?
What's the story
YouTube has launched its affordable 'Premium Lite' subscription plan in India, priced at ₹89 per month. The move comes as part of the company's strategy to expand its user base in the country. YouTube first introduced this tier in March as a pilot for US users at $7.99/month. It has also been tested in Thailand, Germany, and Australia markets since then.
Plan restrictions
Ad-free experience for most video content
The Premium Lite plan offers ad-free viewing on most videos across categories like gaming, comedy, cooking, and learning. However, it shows ads on music content, Shorts, and during searches/browsing, Additionally, it does not include features like background play and offline downloads. The plan is available across devices, including smartphones, laptops, and TVs.
Subscriber expansion
YouTube's growing subscriber base
YouTube's introduction of Premium Lite comes as the platform continues to grow its subscriber base. In March, the company announced that it had crossed 125 million subscribers globally across Music and Premium services. The move is part of YouTube's broader strategy to diversify its offerings amid rising subscription-based revenue streams.
Pricing details
YouTube Premium, Music Premium plans in India
In India, YouTube's standard Premium plans start at ₹89 for students, ₹149 for individuals, and ₹299 for families. Music Premium plans start at ₹59 for students, ₹119 for individuals, and ₹179 for families. The company had increased the prices of all its subscription tiers by 12% to 58% in August last year.