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Home / News / Sports News / Puma buys bid document for Team India's kit sponsorship
Sports

Puma buys bid document for Team India's kit sponsorship

Puma buys bid document for Team India's kit sponsorship
Written by Parth Dhall
Aug 09, 2020, 01:29 am 2 min read
Puma buys bid document for Team India's kit sponsorship

German sports apparel company Puma appears to be the front runner-up in bagging the Indian cricket team's kit sponsorship rights. It has been learned that Puma has bought the ITT (Invitation to Tender) document worth Rs. 1 lakh. According to reports, Puma's rival Adidas could also enter the fray. Meanwhile, it is yet to be ascertained whether Nike would re-bid for the same.

Quote
Puma has shown interest in submitting a bid: BCCI official

"I can confirm you that Puma has bought the ITT (Invitation to Tender) document worth Rs. 1 lakh. While buying bid document doesn't mean one is bidding, Puma has shown genuine interest in submitting a bid," a senior BCCI official told PTI.

Puma
Here is why Puma could bag the sponsorship rights

There have been speculations that Puma could clinch the sponsorship rights as the Board of Control for Cricket in India (BCCI) earlier trimmed the base price to Rs. 61 lakh per game. The price is down to 30 per cent (Rs. 88 lakh), which Nike had been shelling out. Notably, Puma has Indian skipper Virat Kohli as its brand ambassador (Rs. 100 crore).

Other brands
Adidas could bid independently for merchandise products

It is understood that Adidas too has shown interest in bagging the rights, however, an official confirmation is awaited. The German giant could independently bid for merchandise products. An industry veteran revealed another brand Nike declined BCCI's offer. "BCCI offered Nike the first right of refusal and that too a scaled down offer which they declined," he said.

Merchandise
Exclusive merchandise could be sold independently

Even if a company doesn't grab the sponsorship rights, the bid for merchandise products could have a separate tender. Selling of exclusive merchandise products depends on how many stores a company has, along with the point of sales. While Puma has over 350 exclusive stores, Adidas has more than 450 outlets across the country. Hence, the two companies are in line for the deal.

Information
The companies must have a partnership with sports kit manufacturers

Of late, BCCI has been in touch with companies in the other sectors as well. The tender has garnered interest from brands such as BYJU'S. However, TOI recently reported that such companies much have an association with a sports kit manufacturer.

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Parth Dhall
Parth Dhall
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Parth Dhall covers sports news for NewsBytes. He has previously worked with Cricket Today and Follow Your Sport. In a career spanning over five years, Parth has written for several other publications, including IANS, The Statesman, Sportskeeda. He holds a Bachelor's degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies (VIPS) of Guru Gobind Singh Indraprastha University.
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