Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Sports News / Puma buys bid document for Team India's kit sponsorship
  • Sports

    Puma buys bid document for Team India's kit sponsorship

    Parth Dhall
    Written by
    Parth Dhall
    Twitter
    Last updated on Aug 09, 2020, 01:29 am
    Puma buys bid document for Team India's kit sponsorship
  • German sports apparel company Puma appears to be the front runner-up in bagging the Indian cricket team's kit sponsorship rights.

    It has been learned that Puma has bought the ITT (Invitation to Tender) document worth Rs. 1 lakh.

    According to reports, Puma's rival Adidas could also enter the fray.

    Meanwhile, it is yet to be ascertained whether Nike would re-bid for the same.

  • In this article
    Puma has shown interest in submitting a bid: BCCI official Here is why Puma could bag the sponsorship rights Adidas could bid independently for merchandise products Exclusive merchandise could be sold independently The companies must have a partnership with sports kit manufacturers
  • Quote

    Puma has shown interest in submitting a bid: BCCI official

  • "I can confirm you that Puma has bought the ITT (Invitation to Tender) document worth Rs. 1 lakh. While buying bid document doesn't mean one is bidding, Puma has shown genuine interest in submitting a bid," a senior BCCI official told PTI.

  • Puma

    Here is why Puma could bag the sponsorship rights

  • There have been speculations that Puma could clinch the sponsorship rights as the Board of Control for Cricket in India (BCCI) earlier trimmed the base price to Rs. 61 lakh per game.

    The price is down to 30 per cent (Rs. 88 lakh), which Nike had been shelling out.

    Notably, Puma has Indian skipper Virat Kohli as its brand ambassador (Rs. 100 crore).

  • Other brands

    Adidas could bid independently for merchandise products

    Adidas could bid independently for merchandise products
  • It is understood that Adidas too has shown interest in bagging the rights, however, an official confirmation is awaited.

    The German giant could independently bid for merchandise products.

    An industry veteran revealed another brand Nike declined BCCI's offer.

    "BCCI offered Nike the first right of refusal and that too a scaled down offer which they declined," he said.

  • Merchandise

    Exclusive merchandise could be sold independently

  • Even if a company doesn't grab the sponsorship rights, the bid for merchandise products could have a separate tender.

    Selling of exclusive merchandise products depends on how many stores a company has, along with the point of sales.

    While Puma has over 350 exclusive stores, Adidas has more than 450 outlets across the country.

    Hence, the two companies are in line for the deal.

  • Information

    The companies must have a partnership with sports kit manufacturers

  • Of late, BCCI has been in touch with companies in the other sectors as well. The tender has garnered interest from brands such as BYJU'S. However, TOI recently reported that such companies much have an association with a sports kit manufacturer.

  • Virat Kohli
  • Cricket News
  • Nike
  • Puma
  • Adidas
  •  
Latest News
  • Volvo XC40 Recharge electric SUV receives first OTA software update
    Volvo XC40 Recharge electric SUV receives first OTA software update
    Auto
  • Android 11-based OxygenOS 11 update rolled out for OnePlus Nord
    Android 11-based OxygenOS 11 update rolled out for OnePlus Nord
    Science
  • Coronavirus: India's tally reaches 11.12 million with 12K+ new cases
    Coronavirus: India's tally reaches 11.12 million with 12K+ new cases
    India
  • ASUS ROG Phone 5 spotted on Geekbench with 18GB RAM
    ASUS ROG Phone 5 spotted on Geekbench with 18GB RAM
    Science
  • #DealOfTheDay: Samsung Galaxy F62 available with cashback worth Rs. 2,500
    #DealOfTheDay: Samsung Galaxy F62 available with cashback worth Rs. 2,500
    Business
Related Timelines
  • IPL 2021: BCCI-Vivo deal yet to be finalized
    IPL 2021: BCCI-Vivo deal yet to be finalized
    Sports
  • MPL becomes Team India's kit sponsor for three years
    MPL becomes Team India's kit sponsor for three years
    Sports
  • BCCI announces Unacademy as official partner for IPL 2020
    BCCI announces Unacademy as official partner for IPL 2020
    Sports
  • Dream11 might need to revisit IPL bid for 2021 season
    Dream11 might need to revisit IPL bid for 2021 season
    Sports
Trending Topics
Indian Premier League Virat Kohli Rohit Sharma Cricket News Football News Royal Challengers Bangalore India Vs England Cricket Premier League IPL 2021 England tour of India (2021)
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Sports news?

Subscribe to stay updated.

Sports Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News Narendra Modi Donald Trump YouTube Hollywood News WhatsApp Bollywood News ISRO Yoga Honda
Batman Football News Golden Globe Award BMW Vaccine Reliance Jio OPPO Food News, Healthy Recipes Royal Challengers Bangalore Toyota
Fashion Tips Mercedes Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics Avengers Neha Kakkar
Premier League Big Bang Theory X-Men TATA
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021